Website Design
Corporate Website Planning Guide
A practical framework for planning a corporate website that communicates business value, not just company history.
2 Feb 2026 · 7 min read
Website Design
In this guide
- 1Positioning
- 2Information architecture
- 3Content priorities
- 4Visual system
- 5Conversion path
- 6Launch readiness
A corporate website project usually starts with a redesign brief. It should start with a positioning question instead: what does a visitor need to understand in the first thirty seconds?
Positioning and information architecture
Positioning should be decided before any visual design work begins. Information architecture — what pages exist, and in what order visitors are meant to move through them — follows from that positioning, not the other way around.
Content priorities and visual system
- Lead with the problem being solved, not the company's history
- Use concrete evidence of capability over general claims
- Keep the visual system consistent, not decorative for its own sake
Conversion path and launch readiness
Every page should have an obvious next step for a visitor who's convinced. Before launch, confirm the path from interest to conversation actually works on every device, not only on desktop.
Guide checklist
- Write a one-sentence positioning statement before designing any page
- Map the site's information architecture around visitor intent, not org chart
- Prioritize evidence and specifics over general claims
- Confirm every key page has a clear next step
- Test the conversion path on mobile before launch
Relevant products & solutions
Ready to talk through your process?
This guide is a starting point. We can help apply it to how your organization actually operates.